Joe Hurst, President and Co-Founder of Veroot, joins Will to talk TSA, CTPAT, carrier compliance, and why freight companies may need to start thinking about compliance as a technology and data problem. Joe shares how Veroot grew from a simple TSA carrier directory into a platform supporting thousands of carriers, air freight providers, brokers, and companies managing increasingly complex security requirements. They get into the Montgomery ruling, FMCSA data, TSA requirements, carrier documentation, and the financial risk that comes with a scattered compliance process. Joe also explains why certifications like CTPAT can do more than protect a business. They can help companies compete for freight they otherwise could not access. The conversation also gets into building Veroot with his brother, surviving multiple freight cycles, finding product-market fit, and why Joe still believes in making 30 meaningful sales calls a da
Joe Hurst, President and Co-Founder of Veroot, joins Will to talk TSA, CTPAT, carrier compliance, and why freight companies may need to start thinking about compliance as a technology and data problem.
Joe shares how Veroot grew from a simple TSA carrier directory into a platform supporting thousands of carriers, air freight providers, brokers, and companies managing increasingly complex security requirements.
They get into the Montgomery ruling, FMCSA data, TSA requirements, carrier documentation, and the financial risk that comes with a scattered compliance process. Joe also explains why certifications like CTPAT can do more than protect a business.
They can help companies compete for freight they otherwise could not access.
The conversation also gets into building Veroot with his brother, surviving multiple freight cycles, finding product-market fit, and why Joe still believes in making 30 meaningful sales calls a day.
TAKEAWAYS:
CHAPTERS:
00:00 Introduction to Joe Hurst
02:11 Growing up around transportation and freight
05:32 TSA air forwarders and indirect air carriers
08:06 How Veroot got started
09:52 Keeping carrier and driver data current
13:12 The Montgomery ruling and rising compliance risk
15:19 Why compliance starts with better data
20:04 Using technology to manage TSA and CTPAT requirements
22:27 Building Veroot over 15+ years
23:43 Advice for early-stage freight entrepreneurs
27:43 Sales, trust, and winning customers
30:29 Product-market fit and surviving freight cycles
32:57 Why CTPAT is becoming more valuable
36:18 How to connect with Joe
CONNECT WITH JOE:
Website: veroot.com
LinkedIn: https://www.linkedin.com/in/joe-hurst-753b544/