Kevin Coomes, CRO at Chain, joins Will Jenkins to talk about where the freight market is headed and how brokers should be thinking about automation as capacity tightens. Kevin breaks down how Chain is helping brokerages reduce manual work across tracking, exception management, and booking. He also shares what the company has learned from working across more than 3 million loads. Will and Kevin get into what freight tech companies need to prove in a down market, how the sales message changes when volume returns, and why brokers should be getting more from the people, carriers, and systems they already have. This episode is for freight leaders thinking about where to spend, where to automate, and how to grow without adding headcount too quickly.
SUMMARY:
Kevin Coomes, CRO at Chain, joins Will Jenkins to talk about where the freight market is headed and how brokers should be thinking about automation as capacity tightens. Kevin breaks down how Chain is helping brokerages reduce manual work across tracking, exception management, and booking. He also shares what the company has learned from working across more than 3 million loads. Will and Kevin get into what freight tech companies need to prove in a down market, how the sales message changes when volume returns, and why brokers should be getting more from the people, carriers, and systems they already have. This episode is for freight leaders thinking about where to spend, where to automate, and how to grow without adding headcount too quickly.
TAKEAWAYS:
CHAPTERS:
00:00 Meet Kevin Coomes, CRO at Chain
01:33 Kevin’s path into freight technology
05:33 Working in China and speaking Mandarin
06:22 What is changing in the freight market
09:16 Selling through different market cycles
13:17 How Chain got started
16:31 Automating freight tracking at scale
18:50 Moving from tracking into booking
20:40 Why freight experience matters in product development
22:01 Proving ROI in a down market
26:34 Helping brokers grow without adding headcount
32:28 Carrier data and what comes next 37:40 Closing thoughts
START YOUR JOURNEY:
http://www.journeydelivers.com
KEYWORDS: freight tech, freight automation, freight brokerage, freight market, Chain, Kevin Coomes, freight tracking, freight booking, carrier management, freight sales, logistics technology, capacity planning, freight operations, carrier networks, brokerage automation, freight market cycles, product-market fit, logistics software, transportation technology
RESOURCES:
Chain: https://trychain.com/
Kevin Coomes on LinkedIn:https://www.linkedin.com/in/kevin-c-46a8a129/