The Journey Podcast

Kyle Engdahl, The Grane Way

Episode Summary

Kyle Engdahl, Vice President at The Grane Companies, joins The Journey Podcast to talk about how a 100-year-old transportation company changed the way it presented its business to the market with the help of Journey's Marketing Consulting & Creative Services. Grane already had the infrastructure, experience, and service offering. The challenge was making it easier for customers to see the full picture. Kyle shares how working with Will & Erin to create new website, sales materials, photography, and video helped Grane increase inbound interest, strengthen sales conversations, and create new revenue opportunities.

Episode Notes

Kyle Engdahl, Vice President at The Grane Companies, joins The Journey Podcast to talk about how a 100-year-old transportation company changed the way it presented its business to the market with the help of Journey's Marketing Consulting & Creative Services.

Grane already had the infrastructure, experience, and service offering. The challenge was making it easier for customers to see the full picture.

Kyle shares how working with Will & Erin to create new website, sales materials, photography, and video helped Grane increase inbound interest, strengthen sales conversations, and create new revenue opportunities.

TAKEAWAYS:

• Strong marketing gives sales teams proof, not just talking points.
• Showing customers the full scope of your services can create new revenue from business you already have.
• Video can help freight companies prove their infrastructure, facilities, and capabilities faster.
• A stronger website can improve inbound lead volume and bring in higher-value opportunities.
• Better sales materials can help reps walk into meetings with more confidence.
• Marketing works best when it helps customers understand why they should trust you.
• Grane’s growth strategy is still rooted in the same principle that has carried the company for 100 years: serve the customer well and grow with their needs.

CHAPTERS:

00:32 — The Grane Companies and 100 years in transportation
05:20 — Why marketing matters in freight
10:20 — Rebuilding Grane’s commercial presence
18:30 — Bringing The Grane Way to life
23:19 — The impact on inbound leads and sales
25:55 — From a Google search to trucks on the street
27:48 — Grane’s next phase of growth
29:17 — Advice for companies investing in marketing

QUOTES

“If you don't think that you need to invest in marketing, you're going to realize that word of mouth can only get you so far.”

“There's no smoke and mirrors. It added credibility.”

“We don't have stockholders, we have customers.”

Check out Journey's Marketing Consulting & Creative Services: https://www.journeydelivers.com/consulting/creative-services